Understanding the concept of Search Engine Optimization (SEO) and how you construct your blogs to take advantage of the SEO “rules” is vital for your network marketing online business success. There is no getting around the fact that ranking high in the search engines is so important, that you may be the most effective blog writer ever, but if you don’t pay attention to SEO concepts and apply them, you’ll never get ranked high enough to be found.
As we dive into SEO, here are some terms you should be familiar with:
SERP – this is an acronym for Search Engine Results Page. Basically, it just means that a SERP is a list of Web pages. Why Do SERPs Matter to you? Because ranking your site in the proper SERP position will be the difference between success and failure in your search marketing campaigns. Consider the following insights provided by these studies:
- 68% of searchers select a result on the first page of search results
- There is a disproportionate number of clicks (around 40 percent) on the number one listing
- Reaching the first page in paid search is equally important
- In other words, most people click on the first page, and most of those people click on earlier results.
- The higher your search engine results page ranking, the more traffic you’ll get,
There are countless volumes written on the subject of “how to be ranked on the 1st page of Google” and most people understand that is important, but what are the facts behind that desire to be on the first page of Google.
Google is the largest search engine in the world, so by that definition, if you can get ranked on the 1st page of Google, that means you are being seen by the absolute maximum number of people all over the world simply because Google is the 800 pound gorilla in the internet search engine arena. So being on their first page is the best you can do in the world of people looking for what you do.
Below is the list of the top 10 sites in volume as of Feb 2015 (Source: eBizMBA). Note Google tops You Tube by 100 million hits (by the way, Google owns You Tube), and the next highest search engine is Yahoo, at number 4, right behind Facebook at 750 million hits. That is 350 million hits fewer than Google, or almost 32% less than Google. That is a LOT of eyeballs difference. A distant third in search engines is Bing, at a puny 285 million hits. Google has almost 4 times (3.86 to be exact) as many hits, so is it any wonder that the goal in the world of SEO is to be as high as possible on Google?
- Google – Estimated Unique Monthly Visitors: 1,100,000,000 – Alexa Rank – 1
- YouTube – Estimated Unique Monthly Visitors: 1,000,000,000 – Alexa Rank – 3
- Facebook – Estimated Unique Monthly Visitors: 900,000,000 – Alexa Rank – 2
- Yahoo – Estimated Unique Monthly Visitors: 750,000,000 – Alexa Rank – 4
- Amazon – Estimated Unique Monthly Visitors: 500,000,000 – Alexa Rank – 12
- Wikipedia – Estimated Unique Monthly Visitors: 475,000,000 – Alexa Rank – 6
- Twitter – Estimated Unique Monthly Visitors: 290,000,000 – Alexa Rank – 9
- Bing – Estimated Unique Monthly Visitors: 285,000,000 – Alexa Rank – 25
- Ebay -Estimated Unique Monthly Visitors: 285,000,000 – Alexa Rank – 23
- MSN – Estimated Unique Monthly Visitors: 280,000,000 – Alexa Rank – 36
With Google, Nothing is Static. Algorithms are Fluid!
One thing that is constant in all the components of your blog and posts – things with Google change constantly! This creates challenges in getting ranked high in Google, but it also presents opportunities for those who research and stay current on the latest Google changes as to SEO and blog construction.
The constant battle to be SEO relevant, especially with Google is clearly demonstrated by an industry expert – Kristine Schachinger who has an amazing variety of SEO tips, facts and strategies. We highly recommend visiting her site.
Here are some facts she offers in a recent blog: Is SEO Dead? NOOOOO!
“Google changed the algorithm between 50-80 times a month last year (on average). In addition, there were at least 10 major updates including the complete overhaul of how Google does search with the launch of Hummingbird. We’re required to understand what is happening in search, but we also must have a holistic understanding of the website itself.
The new algorithms look at:
- The traditional three of SEO (content, links, meta tags).
- How your pages are laid out.
- How you use advertising on site.
- How fast the site loads.
- If your code is implemented correctly (mostly for mobile) R
- Whether you moderate your comments.
- If your content is thin or thick.
- How the site is hosted.
- How the site is served.
- How quick it is to the first pixel.
- And the list goes on and on.
Then just as we learn all of those they change, they shift, or go away altogether.
Now, let’s add to that knowledge base SEOs also must keep up with and understanding the changes in Facebook, Twitter, Instagram, Pinterest, blogging, press releases, what Google will view as a natural link, and more”.
So we see that change is constant in the world of Google’s algorithms. If one takes the time to dive into all that Google offers as far as information, you’ll be WAY above your competition in knowing what your content and structure should look like.
Case in point: Meta Tags. Not needed and for quite awhile. What are Meta Tags, you ask?
META TAG – meta tags are officially HTML page data tags that lie between the open and closing head tags in the HTML code of a document. The text in these tags is not displayed, but is parsable and tells the browsers (or other web services) specific information about the page. Simply, it “explains” the page so a browser can understand it.
While this slightly technical concept was important years ago, not so much today. In our researching and reading from Google sources and other SEO experts, the conclusion is that keyword META Tags are NOT used in Google’s algorithms at this time (and that has been true for many years).
To quote Google: “Our web search (the well-known search at Google.com that hundreds of millions of people use each day) disregards keyword metatags completely. They simply don’t have any effect in our search ranking at present.”
How to Keep Up with Changes Google Makes:
Google Webmasters is the teaching platform of Google and it offers a lot of value for anyone who is willing to get into the “nitty-gritty.” Watch this Google Webmaster video as more proof that meta keywords meta tags are no longer relevant in the world of Google and ranking sites:
Being serious about SEO means you find out more about how your site is being found, means keeping up with new Google Webmaster videos, it means studying the internet environment that you are competing in. Nothing magic about it, just work. Given the size of the prize, especially if you are trying to make money in network marketing, the time you spend analyzing and tweaking your site, your blogs, and your overall content, can only increase the position you find yourself in when it comes to ranking high on Google.
And remember – ranking high on Google is the real prize, so stay at it and never quit.
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