How to Master Copy Writing – A Simple Formula That Works

Would you like to  master copy writing?  We’ll explore a simple formula that will help you become a master copy writer.  The truth of the matter is if you write effective copy, you will prosper.

That is not a statement of hope, it is a statement of fact.

Good Copy Writing is Hard Work.  

Snoopy Would Never Lie…

Snoopy on writing

To convey a thought, a feeling, an emotion, or even just plain and simple directions in a written format, takes hard work.  To convey concepts with clarity and precision a good writer will spend the extra time needed to edit their writing until it jumps at the reader and offers up clear understanding.

The world has become a crazy patchwork quilt of information flooding our senses at all angles, at all levels.  It comes from the internet, cable TV, twitter, Facebook, magazines, bill boards, or any other of a dozen media sources.

So is it any wonder that a person who writes clearly, who conveys a message with precision and specificity will stand out from the mediocre, the plain, and the dime-a-dozen boring writers?

Look at this definition of writing by one of the recognized giants of the writing world:

Writing underwater

Just reading that sentence captures a world of experience, doesn’t it?

Reading copy like F. Scott Fitzgerald can certainly be inspiring.  In fact, as this blog came together, I asked myself:

Can I create a copywriting formula to follow that can  help me become a Master Copy Writer?

A formula for writing?  Do I really believe a formula can help create a Master Copy Writer?

Actually, that is not as crazy as it sounds.

Just as great chefs of the world create award winning dishes using specific recipes, or a master fisherman uses specific lures, bait, and techniques to land the award winning fish, a writing formula can improve your writing and improve your results too.

The worst that could happen, I reasoned, would be a clearer focus and understanding on how to write more effectively.  After all, others will judge my writing by the results in my business, but a clearly defined formula can only help, not hurt!

The result is a 3-level formula to help anyone improve from being a Good Writer to a Master Writer. I explore the components in this blog and welcome comments if you have factors to contribute to this formula.

We’ll move from “Good”, to “Great”, to “Master”.

So, let’s start with Level 1:

Level 1 – “Good Copy Writing”

Research Skills + 

 Writing Skills  +

Consistent Writing 

Results in: 

Good Copy Writing  

Let’s look at each element in the formula:

Research Skills: 

For anyone serious about writing, you are limited only by the knowledge you possess. Skillful writing demands you expand your life experience, and that can be manifested by a willingness and ability to research different topics. The more you know, the more you can write about.

Guessing, or thinking you know a topic is not good enough.

To illustrate research in action, let’s answer a simple question.  Who invented the light bulb?  The immediate answer we all think of is Thomas Edison.  Is that correct?  Do you know?

The electric light bulb story – brief and accurate

The earliest version of a light bulb was invented 45 years before Edison was even born!  The forerunner to the light bulb was invented by Humphry Davy in 1802, called the Electric Arc lamp, but it was not practical for use in any commercial application.

Following Davy would be scientists and inventors such as English physicist Sir Joseph Wilson Swan (1828-1914).  He discovered that a carbon paper filament worked well, but burned up quickly. He demonstrated his electric lamps in Newcastle, England in 1878.

In 1877, American inventor Charles Brush manufactured some carbon arcs to light a public square in Cleveland, Ohio. His lights were used in a few street lights and some commercial buildings.

So when Thomas Edison filed for a commercially viable light bulb on November 4, 1879, it was not a singular “invention.”  It was a culmination of many concepts and inventors from almost 75 years before him.  Edison actually purchased a Canadian light bulb patent that had been filed in 1874 by the team of Henry Woodward and Mathew Evans.  Their bulb was not commercially feasible (burned too hot and too fast), but under Edison’s team at Menlo Park, their work culminated in his 1879 patent which would yield the first commercially practical light bulb.

Sources for these details:,  and

The light bulb example serves to illustrate that research is critical to producing truthful and accurate writing. Opinions may not require research, but when factual details are needed, research must be accomplished.

Research takes effort and time and the truth is most people are just too lazy to do the work needed.

There is help in your research with today’s technology.  The biggest tool at your disposal is the internet.

ResearchThe internet has made research much easier than “pre-internet” years. Today, you can find information on any topic imaginable.  Use that tool to its maximum.

Don’t forget there are many viable “non-internet” sources of information.  Hard or soft cover (or electronic) books, magazines, speeches, research papers that may not be on the internet, personal interviews with experts on topics, or your own personal experiences are sources to pull from.

When you research, make sure you give credit to others for their work and it goes without saying that stealing phrases, or copying and pasting from any source without giving credit for that content is forbidden.  If you use a quote or a phrase that is ideal for your purposes, document it in the article and give credit with a link to that source.

Constantly hone your research abilities.  Knowing where to go for subject content and how to effectively use research leads us to the second element of the formula:

Writing Skills 

Your writing skill ability will determine your success on the internet.  The more effective your writing skills, the more success you will have.

Improving your writing skills is something you’ll do for the rest of your writing life.  The more you write, hopefully the more you will improve.

writing skillsAmazon (or old fashioned libraries if you have near you) are crammed full of volumes on ways to improve writing.  I encourage you to read as many of those volumes as you can.  Reading and studying composition structure will improve your writing and just as importantly, increase your writing confidence.

You might also consider taking evening or extension courses at a local college or university.  Writing classes are a great investment for your future.

Don’t stop there.   Make part of your improvement process the act of reading other great writers. Studying the great authors of fiction, non-fiction, op-ed pieces, etc…will teach you techniques to use in your own writing.

Show me a strong writer, and I’ll show you someone who constantly reads the works of others for inspiration and knowledge.

Here’s an example.  Below are 5 writing rules from a 1946 essay by the great writer George Orwell.  They were condensed and commented on by the editor in chief of  You can go directly to that post here, or read the rules below.

These 5 rules are simple and smart, and also illustrate our recommendation to study great writers to improve your own writing skills.

1.   Never use a metaphor, simile, or other figure of speech which you are used to seeing in print.  This sounds easy, but in practice is incredibly difficult. Phrases such as toe the line, ride roughshod over, stand shoulder to shoulder with, play into the hands of, an axe to grind, Achilles’ heel, swan song, and hotbed come to mind quickly and feel comforting and melodic.

For this exact reason they must be avoided. Common phrases have become so comfortable      that they create no emotional response. Take the time to invent fresh, powerful images.

2.  Never use a long word where a short one will do.

Long words don’t make you sound intelligent unless used skillfully. In the wrong situation they’ll have the opposite effect, making you sound pretentious and arrogant. They’re also less likely to be understood and more awkward to read.

When Hemingway was criticized by Faulkner for his limited word choice he replied:

Poor Faulkner. Does he really think big emotions come from big words? He thinks I don’t know the ten-dollar words. I know them all right. But there are older and simpler and better words, and those are the ones I use.

george orwell3. If it is possible to cut a word out, always cut it out.

Great literature is simply language charged with meaning to the utmost possible degree (Ezra Pound). Accordingly, any words that don’t contribute meaning to a passage dilute its power. Less is always better. Always.

4. Never use the passive where you can use the active.

This one is frequently broken, probably because many people don’t know the difference between active and passive verbs. I didn’t myself until a few months ago. Here is an example that makes it easy to understand:

The man was bitten by the dog. (passive). The dog bit the man. (active). The active is better because it’s shorter and more forceful.

5. Never use a foreign phrase, a scientific word, or a jargon word if you can think of an everyday English equivalent.

This is tricky because much of the writing published on the internet is highly technical. If possible, remain accessible to the average reader. If your audience is highly specialized this is a judgment call. You don’t want to drag on with unnecessary explanation, but try to help people understand what you’re writing about. You want your ideas to spread right?

6. Break any of these rules sooner than saying anything outright barbarous.

This bonus rule is a catch all. Above all, be sure to use common sense. These rules are easy to memorize but difficult to apply. Although I’ve edited this piece a dozen times I’m sure it contains imperfections. But trust me, it’s much better now than it was initially. The key is effort. Good writing matters, probably more than you think.

I hope you find these rules helpful, and through their application we’re able to understand each other a little bit better. If you enjoyed this post, be sure to read Orwell’s original essay. It contains many helpful examples and is, of course, a pleasure to read.

Powerful Writing Tools To Have In Your Writing Arsenal

What other writing skill-sets can you use?  Here are a few important ones to consider:

Writing Skills – Analogies 

An analogy is simply a similarity of like features between two things.  Examples:

  1. He’s as dumb as dirt.  Not a positive reference, but someone not smarter than dirt is truly a dumb person.
  2. She’s like a rock.  Meaning she is strong and steadfast.
  3. His mind is as sharp as a tack.  Pretty much says it all:  Smart.
  4. Quiet as a church mouse.  Someone who is timid and mild-mannered.
  5. He is not the sharpest knife in the drawer.  Another derogatory comment on someone who is not that bright!

There are certainly more examples. We are not encouraging you to use old or worn-out analogies (the analogies above probably fall onto that list!). Instead, try creating new and powerful phrases that paint a picture of what you are trying to say.  For example, “his determination was as big as the boulder blocking his way.”  Be creative and expand your thinking to create original analogies that entertain your reader.

Draw on the writing of others to illustrate or expand on a topic, especially if their writing provides clarity you cannot convey yourself.  For example, I found a tremendous blog on analogies that covers the topic so completely, I felt it would best be shared word-for-word.  So, if you want a thorough exploration of how to effectively use analogies, you will definitely want to visit this blog post by Glen Long, the managing editor of  His analysis and explanation of analogies is masterful.

Writing Skills – Read the Masters

Below is a short list of writers who are considered copy writing giants. The authors below have generated millions of dollars in sales thanks to their writing prowess.  Read their techniques and you’ll expand your copy writing abilities. What other writers can you add to this list to become better at writing?  I challenge you to constantly build your own author library.

David D Kennedy


Dan S. Kennedy – read his book, The Ultimate Sales Letter. (this link takes you to an kindle edition for $9.99). Dan’s book has an amazing variety of strategies, tactics, writing steps, etc. and would be an excellent choice for a first reference in your copy writing library. We suggest you don’t just read it, you read it over and over.


Neil Patel Picture


Neil Patel – Here is a tremendous resource by a very successful internet business owner – his blog is very entertaining, but he is a highly ranked expert in how to be effective in copy writing. You need to read his FREE 30,000 word guide to copy writing here: The Definitive Guide to Copywriting on his site


Joe SugarmanJoseph Sugarman – Here is an old school heavyweight with copy writing “chops.” His writing is superior to read and absorb. If you are old enough to remember the Blu-Blocker sun glass advertisements, you’ve experienced Joe Sugarman copy writing. Amazon has recently put his classic book Advertising Secrets of the Written Word on a kindle format for $13.49, so it is not an expensive proposition to learn from a master of copy writing.

Dan Ogilvy Picture


Dan Ogilvy – A founding titan of the advertising world, some may think that his copy writing style is dated as his work was done way before the internet, but that is just not true. His techniques, his tips, his mastery of the written advertising word is something you need to read and absorb. His book can be found on Ogilvy on Advertising.



Eugene Schwartz Picture


Eugene Schwartz was a legendary copywriter. In fact, building our swipe file we use his material all the time. His specialty was direct-mail campaigns, and before he passed away in 1995, he had written 10 books. You can get his great copy writing book at here: Breakthrough Advertising.


Writing Skills – Headlines

To capture readers for your articles or blogs, it’s all about the headline.  If your reader is enticed by your headline, they will be inclined to continue reading.  If the headline turns them off, they’ll move on and you will have lost an opportunity.

As you continue to read and research the headlines, you will probably run into what most teach on the subject which is termed “the 4 u’s”:

  1. Your headline should be unique.
  2. Your headline should be ultra-specific.
  3. Your headline should be useful.
  4. Your headline should project a sense of urgency.

If you are good enough to get all 4 “u’s” in a headline, you are really mastering headlines.  The odds are you won’t get them all in one headline, but if you can get at least 2 of them in a headline, you are doing a fantastic job.

When I wrote my E-book 12 Point Online Business & Blog Construction Essentials here was my headline:

With Only 7,508 Days Left To Live, I Don’t Cut Corners…

I think the reader must agree that it is unique, and certainly conveys a sense of urgency!  Mission accomplished.  Go ahead, click on the e-book link and see how the add takes advantage of this unusual headline.

One of the most useful tools you can use is a swipe file which is simply a collection of headlines (and articles too) “swiped” from other writers that you can use to morph, change, and create your own winning headlines.   Constantly build your swipe file so you can refer to it often.  A quick search on the internet for award-winning headlines will yield you hundreds of successful headlines that you can take and change to make your own.

Remember as you use your swipe file, you aren’t going to copy a headline word for word; you are going to change it to fit your needs.  For example,  this headline:   Discovered – amazing way to grow hair could be changed to any number of headlines:  Discovered – amazing way to stay confident in times of stress   OR   Discovered – amazing way to stop wasting money.  

Improving your writing is a task that takes effort and dedication.  We touched briefly on many possible areas to work on and encourage you to constantly be looking for ways to be a more effective writer.  It could be the single most important skill you’ll acquire as you build your business.

Consistent Writing

The next element of our writing formula is consistent writing.  How is consistent writing defined?

Good question.

There are many who write part-time, squeezing their writing around their full-time job and their family. For them, “consistent” has a totally different meaning then someone who writes full-time as part of their job or their business.

Several other related questions come to mind:

How many blogs do I write over what period of time?

Can I write too many blogs?

There has been a shift in the blogging world to pull away from the world of blogging every day.  Many readers become overwhelmed from the constant barrage of blogs they subscribe too.  While you can’t control how many total blogs your subscribers receive from other sources, you can manage your own blogging “volume” and make sure your blogs are not perceived by your subscribers as “just more blogging junk.”

Be practical in your approach.  If you are used to blogging daily, you don’t have to stop suddenly, but remember your readers have become accustomed to seeing your new blog on a regular basis, so if you do change how often you blog, do it gradually so as not to upset your long-time readers.

If you want a consistent approach to blogging, make sure your content is original, fresh, and offers information and value.  If you feel more comfortable wwriting one, maybe two blogs a week, then be consistent in that approach and try and stick to that as a goal.  If you really can produce one blog a day and offer good and information content, by all means, keep that momentum going and produce your blogs on a daily basis.

Keep in mind a steady stream of blogs not only educates and keeps you in front of your readers, but the content you post on your website improves your website’s SEO strength and should continue to pull your website up in the Google rankings.

The Perfect Blog Length – Does it Exist?

In researching optimum blog length, you will find arguments that short blogs – say fewer than 500 words – is optimum.  You’ll find the same number of arguments that a blog needs to be over 1,500 words.  Which argument is correct?

The answer is both, depending on your style and content in writing.  If you can say something in a few hundred words and the content is well written, if that fits your writing style, then short may work for you.

If you need more words to express meaningful content, then don’t fear using thousands of words.

Research does show that blogs over 1,500 words are much more likely to be shared on social media like Facebook and Twitter.  Googlebot, Google’s web crawler looks at every word, every related tag, even images and indexes all this content to create the most comprehensive data base in existence – a data base that then responds to inquiries to searches worldwide.

The more content you place in your blog that is relevant and “connected”, the more that content will be indexed for readers searching the internet.

For example, if your blog is on copy writing, and you are discussing headlines, sentence structure, copy writing tools like analogies, blog length, etc.. those relevant and connected concepts will be indexed by the powerful Google indexing algorithms.  If your blog  is over 2,000 words it will get a higher Google indexing result over a 400 word blog simply due to the greater content relevancy.

Consider this chart by SerpIQ  showing search results when measured against content length:

content length

The higher the Google SERP position, the more content the page has. In every case, all of the first page results has content exceeding 2,000 words.

Neil Patel of Quicksprout points out the obvious conclusion:  The more content you have, the more of it gets indexed. The more that gets indexed, the better it will perform in searches and results. It’s just that simple.

Regardless of the length you feel compelled to create, be consistent in your writing.  In other words, just make sure and write!  You’ll build an inventory of blogging content that will create more indexing opportunities from Google, will open your blog to a greater likelihood of being shared, which in turn, can add to back links and movement up in Google searches.

Good Copy Writing Summary 

Let’s recap:

  • It takes hard work to be a good copy writer
  • Study the elements of writing, from headlines to analogies, to active vs. passive writing, etc…
  • Learn from other authors and don’t be afraid to emulate their style or approach.
  • Build and use a swipe file.  Constantly build an inventory of headlines and phrases that can be used in future blogs
  • Write consistently, but make sure you write.  Consider blog length and how a longer blog will be a stronger candidate for ranking higher in Google queries

What does it take to become a great copy writer?

Let’s see:

 Level 2 – “Great Copy Writing”

Research Skills + 

 Writing Skills  +

Consistent Writing  +

"Editing Persistence"

results in: 

Great Copy Writing  

 Editing Persistence

To move from a good copy writing talent to being  great copy writing talent, you must take this to heart:

If you are serious about writing effectively you will constantly strive to make your words exact and “economical” in their meaning.  Find a technique that works for you and work that technique with persistence.

For me, I constantly edit as I go along, but will put aside my writing for at least half a day, sometimes several days depending on how many blogs I’m working on at one time.  I’m often surprised when I come back to an article in progress to immediately see better and more precise ways of saying something.  It happens all the time.

Your goal should be to make sure your message is as brief as needed, but not too short.  Make your writing paint word pictures and be a pleasure to read.  If a sentence or a paragraph seem awkward and “not right”, there is a reason for that.  It means your “editor sixth sense” is starting to develop.  Listen to that sixth sense and continue to edit that spot until if feels right.

Don’t settle for writing that is not right.  If you can’t identify a better way of saying something that seems awkward or too long, mark it, put it aside, and come back to it at a later time.  You’ll be amazed at how your subconscious will yield a better way of writing it in a manner that will be a perfect fit.

Self-Analysis Takes Time, But It Is Worth It!

To work on yourself is challenging, but pays dividends.  To illustrate this concept in action, I’ve reprinted the first few paragraphs of this blog as it was originally written.  I show the original content crossed out, and below that, an edited version, along with the word count of each version.  The observant reader will see that some of this content in the example is not even part of the final blog.  I edited some of that content out too.

You must be willing to remove something that took a lot of effort but doesn’t quite measure up to what you are trying to say.

The total word count before the editing process in this example was 248 words.   The total word count after the editing process was 184.

That is a 25% reduction in words and in my opinion, at least a 50% increase in readability and effectiveness.

Here is that editing exercise:


Write effective copy and prosper.  (no change) 

That is not a statement of hope, that  is a statement of fact.  13 words

That is not a statement of hope, it is a statement of fact.   13 words

Unlike the musician who has only 12 notes to weave a song together, you, the lucky writer has a massive selection of 26 letters at your disposal.  How you put those words together can determine your fortune (literally) or failure.   40 words

Unlike the musician who has only 12 notes to compose music, as a writer you have an impressive 26 letters at your disposal.  How you use those letters will determine your fortune (literally) or failure.    35 words

Through your writing, if you can persuade a total stranger to take action to their benefit, then over time, that one stranger can become an army of trusted readers.    An army of readers who follow your written word will not only become “fans”, but will create an income stream for your business that is only limited by your dreams and your skill at writing powerful copy.   66 words

Your goal as a writer is to persuade total strangers to take action to their benefit.  Be persuasive enough, you’ll build an army of devoted readers.  From these readers, you can create an income stream for your business that is only limited by your dreams and your skill at writing powerful copy.  52 words

I have only recently become a student of how to write powerful copy, so in an effort to create a copy writing “recipe for success”, let me introduce my Copy Writing Formula (CWF) that you can follow as you strive to become a master at copy writing.  47 words

I’m still just learning to write effectively.  To help me (and hopefully you), let me introduce my formula for become a better writer:    23 words

A formula?  (no change)

For writing?  (no change)

Actually, that is not as crazy as it sounds. (no change)

Just like the great chefs of the world create an award winning dish by developing recipes identifying the perfect ingredients, or just as a master fisherman has a precise use of lures, bait, and times to find the prize-winning fish, so too can we create a formula that can improve your writing as you refine your skills and follow that formula for success.  63 words

Just as great chefs of the world create award winning dishes using specific recipes, or a master fisherman uses specific lures, bait, and techniques to land the award winning fish, a writing formula can improve your writing and improve your results too.    42 words


 To Summarize:  how do you improve from being a good writer to a being a great writer?  Embrace and edit your work continually.

The editing conclusion:  

If you can say something in fewer words, do it. (10 words – not good enough)

Be as brief as you can in writing. (8 words – still not clear enough).

When you write, be as concise as possible (8 words, but reads better).

Get the point?

What does it take to become a master copy writer?

Let’s see:

  Level 3 – “Be a Master Copy Writer”

Research Skills + 

 Writing Skills  +

Consistent Writing  +

Editing Persistence +

"Imagination & Fearlessness"

results in: 

Master Copy Writing  

To be a Master Copy Writer, you’ll need these intangible qualities.  Even if you don’t believe you have imagination and you don’t see yourself brimming with courage, you can develop these skills with persistence and practice.


Of all the qualities of life on Earth, this one trait, this one ability of imagination is really what separates us from all other species.  It is one of the primary reasons why human beings have not just existed and survived, but thrived.

“If there is any distinguishing trait that sets humans apart from all other
species on the planet it is their powerful imaginations.”  – Donald L. Hamilton 2012

Human imagination is a combination of two unique types of imagination – “Learning” imagination and “Creative” imagination.

“Learning” imagination is the ability to learn from one another – from human to human.  We can copy and imitate something from someone else and communicate sounds (language) and symbols (writing) and this allows us as human beings to communicate abstract ideas with other human beings.

“Creative” imagination is the ability to create something new in language, words, concepts, innovations, inventions, etc..  Together with learning imaginations, these tools allow human beings to dominate all other forms of life on earth.

Higher animals have adequate learning imagination which allows them to teach survival from adult to Imagination Einsteinchild.  It helps them understand territories, how to hunt or forage for food, how to find shelter, how to find mates and perpetuate their species.  They can learn by imitating, but they had no creative imagination. They cannot improve their situation to evolve and conquer their environment, except for brief seasonal situations.

Only man has the power of imagination to create and change on a massive scale his own environment.

This foundational understanding of imagination is important;  as a writer you have the chance to use both learning and creative imagination to become a master copy writer:

1)  Learning Imagination –  use your imagination for topics you know nothing about.  Because you have cognitive abilities to imagine what an article or blog will look like, you can research something completely unknown to your experience, and as you learn from that research, you can create writing that explains, explores, and communicates that new level of understanding to anyone else.  We did that with the small example of the origin of the light bulb earlier in this blog.

2)  Creative Imagination – Use your creative imagination to explain something you already understand, but to explain it in a completely different format or approach.  This is what makes a great teacher – using creative imaginative to explain abstract ideas so that someone can understand it.

For example, the definition and distinction about learning and creative imagination was something that was totally new to me.  By reading and researching into “imagination,” I have expanded my knowledge about that concept, and can now present those concepts to you as a reader and further expand your knowledge.

You will recall earlier in this blog I made this statement:

“For anyone serious about writing, you are limited only by the knowledge you possess. Skillful writing demands you expand your life experience, and that can be manifested by a willingness and ability to research different topics. The more you know, the more you can write about.”

That phrase now has more impact when we view it in the light of “imagination.”  As a writer, the imagination you bring to the table, both learning and creative, can be the additional element that can move you from being just “great” to a “master.”

The best writers in the world are those whose imaginations link words to their reader to being a totally new experience to the reader in ways they may not have thought possible.  With practice, you can strive to be just as masterful with words as other great authors who have come before you.

How can you put your imagination to work writing a blog?

Here are three ways to use your imagination in your approach to writing:
1. Try explaining something using a metaphor. A metaphor is defined as a figure of speech that uses one thing to mean another and makes a comparison between the two. For example, we used this metaphor in a network marketing blog on driving traffic to your site:

lighthouseThink of your blog as an island oasis, and your SEO and keyword phrases as the lighthouse beacon, steering an infinite fleet of prospective readers to your oasis island.

2. Use creative images to enhance your blog. Note we use images throughout this blog and to use a well-worn phrase that is actually true: “A picture is worth a thousand words.” Use tools at your disposal for images. Google a concept and then move to the “Images” section of Google and look for images that describe what you are trying to say. All the images in this blog are compliments of Google images.

3. Use mindfulness as a technique to spur on your imagination and deliver a solution to your writing challenges.

NOTE: Mindfulness is the process of being in the moment and just experiencing what is happening with no judgement.

For example, what if you just can’t get a hard concept across in your writing, and you find that you are stuck for the right words? You might have been trying for hours, or maybe for days to find the right words, but they are just not coming to you.  Stop trying so hard and be mindful of your surroundings and just “be.”

Get up from your where you are writing, and do a simple chore like sweeping the front porch, or watering some plants, or cutting food for dinner.

As you do each task, do them with full concentration on the task at hand.

What does that broom feel like in your hands?

Experience the feel of the knife and the cutting board as you chop those vegetables for dinner.

Smell and experience the plants as you pour water over them from a watering can. How does the water feel and sound like as it moves from the watering can to the soil and the plants?

As you do these simple tasks, make no effort to solve that writing problem. Concentrate, instead, on just “being in the moment” with the simple tasks at hand and let your mind (and yes, your imagination) be free to operate subconsciously and wrestle with that writing dilemma. You will be performing and following a concept that is famous in mindful teaching: “Chop wood, carry water.” Your clarity of mind and the resulting solution you receive may amaze you.

These are just three examples.  Of course, if you try, we’re pretty sure you can come up with other approaches.  Just use your imagination!


The last element of the formula is to approach your writing with fearlessness.   We considered using the word “courage” but it didn’t quite fit because courage is often forced upon someone in an extreme situation and we wanted a term that defined a constant writing approach.

In the brief time I’ve been writing blogs on the internet (as of this writing 16 months), I’ve observed that people who are working on an internet business and/or an internet blog want  to succeed, they dream of succeeding, but 95% of the time they fail to act and in doing so give up and quit.

What are they afraid of?  They are afraid of failing in their business and it doesn’t have to be like that at all.

Many people go through life feeling that the struggle, the constant upward battle of their lives might culminate in failure, might culminate in something bad, in short, a great many people live most of their lives in fear.

Ask yourself this:  What would you do if you knew you couldn’t fail at anything you attempted?

You would act fearlessly, knowing your success was assured.  Your life would be completely different.  Your life would be lived fearlessly.

Make that your goal in copy writing.

Try these exercises to help you become fearless:

1)  Make a decision that you are going to be a better writer than yesterday.  Day-by-day, you can improve your writing and over time, you’ll master writing. If you are weak with grammar, study and get better.  If your writing is too long and lacks focus, continue to edit and continue to get better.  Keep improving your writing.

2)  Submit articles (blogs) for e-zine sites.  You will have to comply with the requirements of the e-zine and that will also challenge your writing content, but getting your writing read by others on another site can create more traffic for your site, as most e-zine locations will allow you to link to your blog.  Can you imagine if you had 20, 50, 100 e-zine articles at various locations on the internet?  Do you know how much traffic that would bring to your site?   LOTS!

3)  Guest blog.  This is a test of your writing abilities and your ability to figure out how to get an editor to accept your writing as good enough to be published in their site.  This is not a short term project.  You’ll experience rejection and disappointment.  Nevertheless, the fearless writer will keep submitting, keep editing, and keep at it until they have that guest blog posted at another site.

The results of a guest blog are similar to the e-zine sites, but can be even more powerful.  Over time, if you get a following at other locations, especially sites that are in your business line, that powerful exposure and back link can bring more traffic and more profits to your site.

Not everyone will attempt these simple writing exercises.  In fact, most won’t ever try them and that leaves the field wide open for the few who will.

The fearless writer will reap the rewards of that fearlessness.

Strive to be a Master Copy Writer

Our formula is complete, but we are open to any comments on points we may have missed.  The beautiful thing about writing is that it is a perfect record of what was on your mind when you wrote it, and you can look back on what was written to see weaknesses or to see strengths too.

Just remember what was once poor writing, with practice and persistence can become great writing.  We’ve pointed out some tools you can use throughout this blog, but it is by no means an exhaustive list.  We’d love for you to leave comments and contribute to what you believe makes an effective writer.

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Thanks for stopping by and please feel free to leave a comment – all comments welcomed!

To Your Abundance,

Bruce Haines




  • Josh cope

    Reply Reply May 14, 2015

    Wow, Bruce. Incredible training! I always tell my students that mastering copywriting is the million dollar skill. And you’ve boiled down a killer formula to do just that. I’ve bookmarked this page and plan on referencing it often and sharing it with my list! Thanks for posting – really great content!

    • mlmwildf

      Reply Reply May 14, 2015

      Coming from you Josh, that is praise indeed! We appreciate your taking the time to read and comment. Thanks for all you do and for so many of us striving to build our internet business, you set the bar pretty darn high and THAT is how we all get better! Thanks again…

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