Google Title and Meta Descriptions for Online Network Marketing Success

Two of the most critical components in your blog posts are the Title and the Description.  These are, after all,  the phrases that you are looking to be found in search engine inquiries, so you had better be exact and as specific as possible.

Understanding the approach of Google’s process to rank websites is important as you build your network marketing business.  Your blog titles and descriptions need to follow the format that will be most advantageous for your blog to be found and for you to be ranked high in Google.

What Google Says Exactly About Titles

As we’ve previously stated, our goal as internet business owners is to get on the 1st page of Google.  Anything else is not going to get you the traffic you need.  So, here is the most current comments by Google (and we note this post is over 2 years old, so Google shares what they want on their time table) Source:

Here are some suggestions from Google Webmaster on your titles:

Page titles are an important part of our search results: they’re the first line of each result and they’re the actual links our searchers click to reach websites. Our advice to webmasters has always been to write unique, descriptive page titles (and meta descriptions for the snippets) to describe to searchers what the page is about.

We use many signals to decide which title to show to users, primarily the <title> tag if the webmaster specified one. But for some pages, a single title might not be the best one to show for all queries, and so we have algorithms that generate alternative titles to make it easier for our users to recognize relevant pages. Our testing has shown that these alternative titles are generally more relevant to the query and can substantially improve the click through rate to the result, helping both our searchers and webmasters. About half of the time, this is the reason we show an alternative title.                                                                                 

Other times, alternative titles are displayed for pages that have no title or a non-descriptive title specified by the webmaster in the HTML. For example, a title using simply the word “Home” is not really indicative of what the page is about. Another common issue we see is when a webmaster uses the same title on almost all of a website’s pages, sometimes exactly duplicating it and sometimes using only minor variations.

Lastly, we also try to replace unnecessarily long or hard-to-read titles with more concise and descriptive alternatives.

So, What Does All This Mean To Your Titles? 

With the majority of the world’s web traffic deriving from search engine results, your meta title is likely the first thing that both search engines and readers see about your business, which is why getting your website ranked for the right keywords is so important.

Think like a user to get effective title ideas in place.  There are three basic inquiry “categories” that you need to understand in the SEO world.  They are:

  • Navigational “Go”– Product and brand specific searches – these searches are usually entered by someone familiar with a brand or company. The searcher will type in a search term such as “Nike”, or “Coca-Cola.”
  • SEO Sign Informative “Know” – these searches are from people who want more information on a subject, but don’t know where to get that information, or put another way, don’t know that your site has the solution! Searches in this category will usually start with “how to”, or “what is”, or “who is”, etc…  Thinking ahead of time and having a title that may answer these informational searches can yield your site and blogs getting high in the search engines.

Transactional “Do” – these are “action oriented” phrases that can lead searchers to your site (and your competitions!), and take on the form such as “music in New Orleans”, or “getting the best suit for under $300”, or “best hair dresser in Atlanta”. The possibilities are endless, and the more you can conceptualize your title answering a pertinent transactional search phrase that is relevant to your blog and business, the better you can attract that searcher when he hits the enter key and searches in such a transactional manner.

We want to draw on Google’s guidance to get the most relevant “how to’s” for your blog titles and descriptions.  We’ve pulled some details from this Google article on the subject:  Review Your Page Titles and Snippets

Here are some more thoughts on Titles:

  • META Descriptions – Meta descriptions are HTML attributes that provide concise explanations of the contents of web pages. Meta descriptions are commonly used on search engine result pages (SERPs) to display preview snippets for a given page.
  • Page titles should be descriptive and concise. Avoid vague descriptors like “Home” for you Blog titles should be unique.  Google writes in their tutorials that duplicating a title is not something their algorithms like and you may find your blog running up against that algorithm with negative results. Also avoid unnecessarily long or verbose titles, which are likely to get truncated when they show up in the search results.
  • Avoid keyword stuffing. It’s sometimes helpful to have a few descriptive terms in the title, but there’s no reason tblog titleso have the same words or phrases appear multiple times. A title like “Foodbar, food bar, foodbars, food bars” doesn’t help the user, and this kind of keyword stuffing can make your results look spammy to Google and to users.
  • Blog Titles should be catchy, descriptive, and informative. This can be trickier than it sounds simply because you are also trying to have your title adhere to the other tips (below) so it may take some effort to see the title through to a strong SEO phrase. Practice and testing what works and does not work is a way to find out the effectiveness of your titles.
  • Avoid repeated or boilerplate titles. It’s important to have distinct, descriptive titles for each page on your site. Titling every page on a commerce site “Cheap products for sale”, for example, makes it impossible for users to distinguish one page differs another.
  •  Blog Titles should be short, more than 1 or 2 words, preferably 60-70 characters, no more. Few people take the time to find out just what it is that any search engine tool looks for in your title.

Clearly, this brief overview of titles is not exhaustive.  The reader may want to read in-depth Google’s starting SEO Starter Guide, where Titles are analyzed in-depth through-out the document.  Here is the link to that .pdf document:

http://static.googleusercontent.com/media/www.google.com/en/us/webmasters/docs/search-engine-optimization-starter-guide.pdf

How do the words actually “register” in the algorithms used by Google?

Well, most search engines do not utilize any words past 55 words in your title, and in fact, Google openly admits that it will alter the keyword phrase in some titles to make them more user- friendly.  This practice is common with Google, and they create “snippets” of phrases (they’re term, not ours) that are more attuned to their algorithms, so keeping your title short will actually assist you should Google change your title in a search result to be more user-friendly.

Understand how Meta Titles work. 

What is a Meta Title?   Meta Titles (and Meta Descriptions) are hidden text elements on your page that are used to describe your site on search engines but may not necessarily appear on your web page at all. These elements are meant to give a small taste of what your site is about for people who have come across your page by way of a search engines.

More often than not, people who have found you on search engines like Google will not be familiar with your company, which means that your meta title will need to provide more detail about your product or service than your business title and slogan on your home page alone.

Keep in mind that your title will not look identical on every search result and.  When words in your meta description match up with what someone is looking for in their search query, Google will bold the matching words in your title, which will affect the sizing of your title within the search engine.  For that reason it’s best to keep your titles short.  See the example here:

Title
Example of the “back office” Title and Description:

Here is an example from mlmwildfire –the Title and Descriptions used on one blog in Optimized Press:

Blog Title:  Fiverr and Network Marketing – MLMWildfire’s Review: 2 of 2

This title is 59 characters long – remember you need to get Titles at 60 or less.

Here is the description for this title:  How can Fiverr help the network marketing business?  There is a synergy of network marketing growth with the buying and selling on Fiverr.  You should do both

Optimally, this description should be 160 characters, and we came in at 159.  That is not by accident – we re-wrote the description 3 or 4 times to get it within those parameters.  By the way, if you type in “Fiverr and Network Marketing”, in a Google search, we are on the first page of Google (not first position – yet!).

Just remember, blog titles and meta descriptions are you first “line of offense” to get you ranked higher in the SEO of Google’s algorithms.  Practice common sense and keep refining your copy writing skills to get the optimum title and description lengths.  Be consistent, keep adding content, and the result will be your site rising in the Google results for those looking to find your network marketing business.

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Bruce and Melody Haines

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